About Us

Ben and Leona Kvindlog in front of Ben Kvindlog Service Station.
Ben and Leona Kvindlog in front of Ben Kvindlog Service Station.

A Reputation 85 Years in the Making

Kvindlog Services, Inc., is a family owned and operated auto repair service in Waldo, Wisconsin, serving our local community and surrounding areas for 85 years.

Ben Kvindlog started the “Ben Kvindlog Service Station” in March 1934. He bought property from Bill Leverenz in September 1936. The “Ben Kvindlog Service Station” sold Texaco gasoline and was located in the heart of Waldo. The original building was moved to a different location and a new building was put in its place. The station had 2 gas pumps. Several additions were made to the building over the years and a new building was built in 1962. Ben was very proud to sell Texaco gasoline. His son, Bill, began working at the station in 1962. Ben retired in 1971. Bill took the business over and had it incorporated in 1972. It remained a Texaco station until they pulled out of Wisconsin in the early 1980s. It then became a Conoco gas station and later an Amoco gas station. BP bought out Amoco gasoline and we became a BP station in September 2003.

Bill added the radio control hobby department in 1978 and a convenience store in 1982. Bill retired at the end of 2007 and his daughter and son-in-law, Mary and Jim Parrish, took over.

Watch this video to learn more about Kvindlog’s.

Meet the Owners

We treat our customers the way you want to be treated.

Mary & Jim Parrish

Co-Owners since 2007

Mary is a former administrative assistant and has a degree in Graphic Design and Web Development. She is currently attending Lakeshore Technical College in the marketing program. Mary is a photo storage specialist and Disney addict.

Jim is a former automotive technician and factory maintenance mechanic. He is a volunteer firefighter with the Waldo Fire Department and is currently attending school for Retail Management. He is also a Disney addict.

Jim and Mary have two children. Jarret is attending Lakeshore Technical College in the Business Management program and Kyleigh is a senior in high school and also attending Lakeshore Technical College. They love to travel, especially to Walt Disney World. One day they hope to visit Norway and all 50 United States.

Our Automotive Team

Meet Our Specialists from Kvindlog’s

Our team specializes in many different types of vehicles, and since they work on a wider variety of vehicles than their dealer counterparts, their overall expertise is greater, too. By working on many makes and models, our technicians can be trusted to properly diagnose challenging repairs and other issues. As automotive technology advances, our team is continually updating their education & skills.

We specialize in custom exhaust work, brakes, suspension work, wheel bearings, and air conditioning repair. Kvindlog’s also has 24 hour towing.